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FLDs - Seeing is Believing

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One of the major functions of Agricultural Scientists and Extension workers is disseminating useful and practical information obtained through research to farmers. The efficient and effective ways to do this among others is through well-planned and carefully organized Frontline Demonstrations (FLDs). The on-farm FLDs serve as one of the most effective Extension Education tools ever developed for transfer of technology. Although planning and executing FLDs require considerable time and effort, the payback comes when farmers readily adapt practices they perceive to be appropriate under local conditions. This concept is popularly known as "seeing is believing." And the farmers who observe FLDs on the latest techniques, practices and varieties and then apply them to their own particular situations will become future Extension leaders.

The FLDs will have tremendous impact on the diffusion and adoption of modern technologies, only when they are conducted with utmost care. FLDs should not be casually planned or implemented. Instead, as the name implies, FLDs should have predictable outcomes based on a research foundation. FLDs should illustrate the application of appropriate technology, that is, technology that fits the local set of conditions. When this occurs, maximum learning will result from the resources invested.

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